There are website analytics packages of varying prices and types, one of which will meet the precise needs of your organisation. The companies that produce this software invest millions of pounds every year in developing them; rather than compete with them, we integrate with them.
Log crunchers simply read the log files created by the web server in question.
Contensis usually publishes to a Microsoft IIS Server although we do have the ability to publish to any other web server of your choice including Apache, Sun, etc. Each of these web servers will have an inbuilt logging function. As Contensis publishes pages, the statistics solution can be configured to look at the relevant log files.
Log crunchers are being used less but they are still, at present, a contender in the statistics marketplace.
Because most of our customers use either WebTrends or Google Analytics, we created standard functionality to support them. If you use either of these, you can add your unique code to the site config to automatically enable the statistics.
Simple statistics tracking
Although we do not provide a set of statistical reporting tools for websites in our core package, there is need to record some statistical information for the purpose of areas such as personalisation.
Contensis has the option to enable stats tracking and, once enabled, the system will record statistics to its internal databases of the visits to pages and content.
We can use this information to personalise user experience. One example would be a "what's hot" control. This could be placed on a user's dashboard and show the content that is most regularly visited. You could also change a user's features depending upon which email campaigns they have clicked through to.