Hey up,  I'm Zach. I joined Zengenti at the end of September as "Head of content and communities." I'm still trying to work out exactly what that means. In the mean time, I help customers and Zengenti itself in translating ideas into words and websites.

We build websites on purpose – they exist to carry a message. They’re full of text, images, videos and the rest; which we wrap up in the nondescript word content. I’m not completely content with the word content, to be honest. I get a sinking feeling when I see designers’ wireframes with [content goes here] slapped onto empty boxes. But, it’s the word we’ve got, so let’s see what we can do with it.

In the web industry, anything that conveys meaningful information to humans is called 'content.' - Erin Kissane, Elements of Content Strategy

Content strategy is simply knowing what you’ve got and planning what to do with it. I realise that it sounds like this might not be the most complex discipline out there. It isn’t. But it does take some serious thought.

Content strategy plans for the creation, publication, and governance of useful, usable content. – Kristina Halvorson, Content Strategy for the Web

What follows is a series of posts about content strategy, and its bare essentials. This trilogy of content strategy posts will cover:

  • Message – how to make your website say what you mean.

  • Governance – who's looking after your pages?

  • Strategy – how are you going to keep it all together?

Each post will introduce its topic, and share some tips and tricks for you to use. I can’t cover everything, but I welcome questions. So, if you would like me to discuss specifics, drop me a line.

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