Personalisation can allow your site to assist the user in their journey by serving specific content relevant to the individual user's interests. Using personalisation has become more popular and more necessary as the amount of content on the web has rocketed and as users have come to expect their web searches and journeys to be quicker and more efficient. Personalisation can also help you to ensure your visitors see the content you want them to.
You may have heard personalisation referred to as segmentation or "web experience management".
There are two options for delivering personalisation using Contensis, through either explicit or implicit processes.
Explicit personalisation occurs when a user has chosen to set up and customise their own profile. They can then choose their content or have a selection of content presented to them on the basis of the information they have provided. This can be created using the in-built user registration controls and also through active directory integration, where data such as group membership can be used to personalise, and other profile data can also be synced back to AD.
Implicit personalisation involves actively presenting content based on behavioural tracking. This is handled using the Contensis personalisation framework.
The implicit log-on control captures referral information, IP addresses and regional settings. When the user first hits your site, an implicit user account is set up automatically, and lists of content can be suggested based on any of these types of data.
It is possible to use both of these methods concurrently.
We have many uses of personalisation; here are a few examples:
Rhondda Cynon Taff have a "My Neighbourhood" page; a personalised page for every individual within the borough providing details of the nearest facilities, councillors and other details.
Derbyshire Constabulary allows the user to define their local area so that the site can deliver localised information and news stories.