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Set up A/B testing in Contensis with Google Optimize

Have you got a landing page you think could perform better with just a few changes? You could make the changes, wait, and hope that your hypothesis is correct. Or you could run an A/B test, showing your new page to one half of your visitors and the original page to the rest of your visitors to see which one performs best. A/B tests and similar experiments provide genuine insights into user behaviour – removing the need to rely on assumptions or second guess visitors’ preferences. They give you quality...