Krishna is speaking at Rocket Conference '16. Contensis user? Register for your free ticket now.
Back in the mid-1990s, I was a young filmmaker living in Manchester, trying to earn a living and get my own career off the ground.
It was a great time. Breaking into the media business wasn’t easy, but I was determined and resolute. I built up my contacts and kept on keeping on.
I never went hungry, though there were some lean times. Some jobs I took to pay the bills were truly awful. I made disastrous wedding films, corporate video nightmares, and occasional short slots for TV.
Getting the shot
One day, I got a call to cover a local news item. So, off I go with my trusty camera and tripod – out into the sticks to film an air-sea rescue helicopter arriving in the wilds of Lancashire.
Everything was set. The shot I needed was the helicopter coming in to land.
I just need to get the shot.
I’m on a small level hillock when I spy the helicopter in the distance. It’s a yellow Westland Sea King.
The camera is rolling, and everything looks great. The sun is way off to the left, making the whirlybird twinkle against the blue sky. The framing is perfect. And as the helicopter gets closer, I can see the pilot waving.
I put a double thumbs-up back to him. I almost wish I had a pair of table tennis bats to signal him properly, but I need to be concentrating on my shot. He’s still waving. It doesn’t do the shot any favours. It would look better if we couldn’t see him. So I wave back in the hope that he’ll stop.
Waving or drowning?
The noise is huge now. The helicopter is thirty metres out, and I start to feel the wind from the rotablades. It’s intense. I’m being buffeted. The wind gets more extreme, and I cling to the tripod. Basically, I’m hanging off it, trying to keep it on the ground and get my centre of gravity as low as possible.
The helicopter is ten metres out, and I can barely breathe. My contact with the earth is so scarce that I feel like gravity is eroding.
And then it happens.
I fly through the air, still clutching the tripod and camera. I am flying!
I fly about eight metres and land in a puddle down the side of the hillock.
My pride in tatters, I look around. The helicopter is down. I’ve blown the shot. Or should I say, I was blown off the shot.
Reader, that sorry tale of woe helps explain what I'll be talking about at Rocket Conf'.
In media, as in life, sometimes you can see what’s coming, and it looks great – perfect even. But often, it’s not what you expect it to be.
The business of connecting with users should be easy today. We have so many more connections and communication channels. But the sheer amount of media makes it difficult to attract and retain your audience across multiple modern platforms and devices
My talk will help you avoid getting blown off or run over by the NEW MEDIA, the INTERACTIVE MEDIA and the TRANSMEDIA !
I look forward to seeing you there.
(In case you hadn’t guessed, the helicopter pilot was waving for me to get out of the way.)