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Populo – the next step in user experience

Populo is our customer experience management (CXM) platform. It allows you to serve personalised content to visitors of your Contensis website.

Personalise content

Populo allows you to serve your visitors different content depending on who they are, where they are, and what they have used your site for in the past.  

Increase engagement

Personalised content is proven to improve engagement and increase conversions. Populo allows you to deliver content that's personalised to individual visitors using explicit and implicit data capture.

Gain valuable insights

Understanding the visitors that interact with your organisation is the fundamental basis of CXM. Populo takes the basic concept of site analytics and layers on a rich understanding of an individual visitor.

Boost customer retention

Attracting a new customer costs five times as much as keeping an existing one. Foster familiarity and strengthen the relationship between you and your customers by making each interaction they have with your site a positive one.

Access granular data

Marketing is more powerful when it's targeted. Populo allows you to collect 23 different pieces of visitor data, or traits, as standard. These range from whether someone is a returning visitor, to what their job title is.

Create powerful extensions 

By using Populo and Contensis together, you can use Razor views to add personalised content anywhere on your site.

Ready to see Populo in action?

Take a demo and see what Populo can do for you and your customers.

Request a demo